The low price of the product category leaves a narrow profit margin, limiting the budget spend for this brand. The challenge here was to create a brand image for a product line that is not visually appealing while keeping costs at a minimum.

• Used a duotone approach to provide a dramatic effect and even out the contrasting finishes of the products.
• Re-vitalized the parts catalogue of 1400+ products and implemented a process improvement by automating
  the production from a database. This cut down designer production time to only five hours.
• Improved usability for customers by implementing an actual size section for cartridges. This section allows customers to place a product over the image to assist
  in finding the matching replacement part.
• Created a category identifier for our variable print packaging to improve product wayfinding while reducing the amount of unique custom printed bags.

Sample PDF below:
2021 MasterPlumber-Catalogue